If you have struggled to keep your sales numbers up, then you may need to take a deep look at your marketing strategy. To help make sure that your business is able to succeed, your business has to have a solid marketing approach and sale strategy.
The first tip is one of the most important. You must understand who your target demographic is. Who are you attempting to sell your products or services to? One way of doing this is to create a detailed buyer persona of several key demographics that you want to reach. Consider their typical age, their yearly income, their interests, and how they are likely to respond to different forms of advertising. There are many resources online that will help you uncover more details about the customers you want to focus on.
4 – Delegate Marketing Tasks
Within your marketing department, delegate various tasks to specific members of your team. For example, if you use social media to keep your customers informed, allow one person to handle the daily social media posting and interactions with customer comments. This helps keep a unified tone throughout the methods you use to market your products or services.
3 – Create a Targeted Email List
Use a monthly or even bi-weekly email newsletter to keep your customers informed. You will use a targeted email list to reach customers that have purchased specific products or services. The best method of building your email list is to allow customers to signup from your website, possibly after they have made a purchase. Paying an online company for an existing list of potential customers has been shown to be detrimental to marketing strategies, as these email addresses are unsolicited and did not ask to be part of mailing list. There are a number of useful online programs for managing and tracking the results of a mailing list.
2 – Use Multiple Delivery Methods
Never put all your eggs in one basket. Use multiple methods to market your products or services. You should employ the use of a website, social media, press releases, and other forms of online marketing. If you have the budget for it, you should also include radio, television, and print advertising. While more people are using the internet than ever before, the older forms of marketing are still relevant and effective. Employ an array of marketing strategies and carefully monitor the return on investment of each.
1 – Content is King
All of your marketing efforts should revolve around the fact that content is king. Your goal in advertising and marketing should be to inform your customers about the benefits of your services or products without pushing your product on them.
Give them honest, helpful advice about how to use your products or why they will benefit from your services. Customers are more likely to share helpful information and content with their friends, family, and co-workers than they are to share direct sales pitches. This can help with word-of-mouth advertising.
By combining these tips, you could gain new perspective about your current marketing strategies. Start from the top and consider all of your current efforts to determine what you could do differently to reach more people and gain the trust of your customers. We hope you found this information useful. If you have a question, please leave us a message and we will get back to you.
Your small business is poised for major growth — but how will you get there? In part 9 of this 50-minute class, Bond Street CEO David Haber answers common questions about small business loans.
Are you a design studio looking to move into a bigger space? A freelancer with an LLC planning to hire a second employee? A coffee shop opening a new location? A production company investing in new equipment? From knowing what your loan options are, to what you need for the application, and the “magic number” you should keep in mind to ensure success, David draws on his experience as both a lender and a venture capitalist to lay out the financing process in simple, clear terms.
This class is meant for small business owners in all fields who are looking to dream big and take their companies to the next level. No prior financial knowledge is necessary — all you need is the passion that got you into this business in the first place, and the desire to invest in your own growth.
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http://vmscapital.com VMS Capital is a leading finance & lending solutions business located in San Diego, California that connects business with capital. We assist small and medium-size business owners secure the capital they need and provide commercial finance and loans for all types of business needs. Whether it be commercial real estate acquisition, bridge and hard money loans, unsecured business lines of credit, purchase order and contract finance, account receivables finance, equipment loans and lease finance, or cash flow needs, VMS Capital can help.
We offer a multitude of creative financial products from more then 40 non-traditional lending sources to help you weather the current economic slowdown or take advantage of new business opportunities.
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We specialize in Non recourse loans, Short term financing, Account receivable conversions, Unsecured lines of credit.
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