June 20, 2015 by Walter Roberts ★ Featured

The Top 5 Tips for Coming Up with a Winning Marketing Strategy

If you have struggled to keep your sales numbers up, then you may need to take a deep look at your marketing strategy. To help make sure that your business is able to succeed, your business has to have a solid marketing approach and sale strategy.

Below, you will find a number of tips for improving your overall marketing strategy to help increase your chances of running a successful business.

5 – Understand Your Customers

business_growthThe first tip is one of the most important. You must understand who your target demographic is. Who are you attempting to sell your products or services to? One way of doing this is to create a detailed buyer persona of several key demographics that you want to reach. Consider their typical age, their yearly income, their interests, and how they are likely to respond to different forms of advertising. There are many resources online that will help you uncover more details about the customers you want to focus on.

4 – Delegate Marketing Tasks

Within your marketing department, delegate various tasks to specific members of your team. For example, if you use social media to keep your customers informed, allow one person to handle the daily social media posting and interactions with customer comments. This helps keep a unified tone throughout the methods you use to market your products or services.

3 – Create a Targeted Email List

BIUse a monthly or even bi-weekly email newsletter to keep your customers informed. You will use a targeted email list to reach customers that have purchased specific products or services. The best method of building your email list is to allow customers to signup from your website, possibly after they have made a purchase. Paying an online company for an existing list of potential customers has been shown to be detrimental to marketing strategies, as these email addresses are unsolicited and did not ask to be part of mailing list. There are a number of useful online programs for managing and tracking the results of a mailing list.

2 – Use Multiple Delivery Methods

empower-your-businessNever put all your eggs in one basket. Use multiple methods to market your products or services. You should employ the use of a website, social media, press releases, and other forms of online marketing. If you have the budget for it, you should also include radio, television, and print advertising. While more people are using the internet than ever before, the older forms of marketing are still relevant and effective. Employ an array of marketing strategies and carefully monitor the return on investment of each.

1 – Content is King

All of your marketing efforts should revolve around the fact that content is king. Your goal in advertising and marketing should be to inform your customers about the benefits of your services or products without pushing your product on them.

BusinessHomepageGive them honest, helpful advice about how to use your products or why they will benefit from your services. Customers are more likely to share helpful information and content with their friends, family, and co-workers than they are to share direct sales pitches. This can help with word-of-mouth advertising.

By combining these tips, you could gain new perspective about your current marketing strategies. Start from the top and consider all of your current efforts to determine what you could do differently to reach more people and gain the trust of your customers. We hope you found this information useful. If you have a question, please leave us a message and we will get back to you.

Written by James @ Fish4Loans.com.auSmall Business Loans Australia



March 22, 2018 by Walter Roberts

Can I Wipe Out a Small Business Administration (SBA) Loan in Bankruptcy?


A bankruptcy will typically wipe out Small Business Administration or SBA loans. However, getting a loan in the future from the SBA will be almost impossible. The SBA can still try to collect the debt from the business if it continues to operate but they will not be able to collect it from you personally if you have filed for bankruptcy. Regardless, it is always wise to contact an experienced bankruptcy lawyer who can explain the consequences of including an SBA loan in bankruptcy.

Duncan Law, PLLC
3447 Robinhood Rd.
Suite 202
Winston-Salem, NC 27106
(336) 245-4294

This video is meant for informational purposes only. Laws vary by jurisdiction so if you have a specific legal question be sure to contact an attorney in your area. This information does not create an attorney-client privilege and, although we don’t view it as an advertisement, it may be considered an advertisement for legal services. Use common sense, if you have a legal issue contact an attorney who can help you with your specific situation.

March 22, 2018 by Walter Roberts

RapidAdvance – Fast and easy small business loans

Call Jerold Rivera for your free quote! (201.877.8762

Marketing opportunities
Short-term capital needs
And more!
Learn how a merchant cash advance works in this 59-second video:

Benefits of our Merchant Cash Advance:
RapidAdvance is here to help you find the exact financing solution to fit your needs. Our dedicated Business Advisors are with you at every step, making the process fast and easy. Here are just a few benefits of working with us:

Flexible Repayments

Repayments are based on a percentage of daily credit card sales, so we only make money when you make money

Fast Approval

Apply online or over the phone in minutes, get approved in a few hours and access funds in as fast as one day!

Financing Now

Get up to 250% of your monthly credit card sales volume in one lump sum to take care of the things you need for your business.

This is a great solution for businesses with fluctuating or seasonal sales or those trying out new products or marketing opportunities.

How to Prepare Before You Apply
Just like any other means of financing, there are a couple questions to consider before applying for a merchant cash advance:

How does seasonality affect your sales volume?
What is your percentage of credit card sales?
Knowing the answers to these questions will allow our Business Advisors to better serve your unique funding needs.

Merchant Cash Advance Requirements
For most businesses, you just need to have been in business for at least a year and make at least ,000 a month in revenue. But we also offer more options.

Starter Merchant Cash Advance
Businesses with as few as three months of credit card sales volume are able to apply. You may be qualified for up to 50% of your monthly average credit card sales volume in funding. After you’re paid off, you may qualify for more capital on better terms.

Premium Merchant Cash Advance
Been around longer and want to be treated like it? If you’ve been in business for longer than three years, we’ll offer you lower cost options.

Ready to Apply?
You only need four things to get started:

Government-issued photo ID
Voided check from your business checking account
Last three statements from your business bank account
Last three credit card processing statements
It’s really that simple. Get started online or give us a call a201.877.8762.

After that, you’re just a few hours away from approval. And upon approval, you’ll be able to access the funds in as little as one day.

Looking for other types of loans?
Need something other than our Merchant Cash Advance? Check out the other funding solutions we offer: Small Business Loan, Line of Credit or SBA Bridge Loan.

We’ll help you do great things
Get a free quote in minutes, or call us now at 201.877.8762

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