June 20, 2015 by Walter Roberts ★ Featured

The Top 5 Tips for Coming Up with a Winning Marketing Strategy

If you have struggled to keep your sales numbers up, then you may need to take a deep look at your marketing strategy. To help make sure that your business is able to succeed, your business has to have a solid marketing approach and sale strategy.

Below, you will find a number of tips for improving your overall marketing strategy to help increase your chances of running a successful business.

5 – Understand Your Customers

business_growthThe first tip is one of the most important. You must understand who your target demographic is. Who are you attempting to sell your products or services to? One way of doing this is to create a detailed buyer persona of several key demographics that you want to reach. Consider their typical age, their yearly income, their interests, and how they are likely to respond to different forms of advertising. There are many resources online that will help you uncover more details about the customers you want to focus on.

4 – Delegate Marketing Tasks

Within your marketing department, delegate various tasks to specific members of your team. For example, if you use social media to keep your customers informed, allow one person to handle the daily social media posting and interactions with customer comments. This helps keep a unified tone throughout the methods you use to market your products or services.

3 – Create a Targeted Email List

BIUse a monthly or even bi-weekly email newsletter to keep your customers informed. You will use a targeted email list to reach customers that have purchased specific products or services. The best method of building your email list is to allow customers to signup from your website, possibly after they have made a purchase. Paying an online company for an existing list of potential customers has been shown to be detrimental to marketing strategies, as these email addresses are unsolicited and did not ask to be part of mailing list. There are a number of useful online programs for managing and tracking the results of a mailing list.

2 – Use Multiple Delivery Methods

empower-your-businessNever put all your eggs in one basket. Use multiple methods to market your products or services. You should employ the use of a website, social media, press releases, and other forms of online marketing. If you have the budget for it, you should also include radio, television, and print advertising. While more people are using the internet than ever before, the older forms of marketing are still relevant and effective. Employ an array of marketing strategies and carefully monitor the return on investment of each.

1 – Content is King

All of your marketing efforts should revolve around the fact that content is king. Your goal in advertising and marketing should be to inform your customers about the benefits of your services or products without pushing your product on them.

BusinessHomepageGive them honest, helpful advice about how to use your products or why they will benefit from your services. Customers are more likely to share helpful information and content with their friends, family, and co-workers than they are to share direct sales pitches. This can help with word-of-mouth advertising.

By combining these tips, you could gain new perspective about your current marketing strategies. Start from the top and consider all of your current efforts to determine what you could do differently to reach more people and gain the trust of your customers. We hope you found this information useful. If you have a question, please leave us a message and we will get back to you.

Written by James @ Fish4Loans.com.auSmall Business Loans Australia

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February 25, 2018 by Walter Roberts

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February 24, 2018 by Walter Roberts

15 TOP BUSINESS GRANT OPPORTUNITIES AND BUSINESS FUNDING LOANS FOR SMALL BUSINESSES IN NIGERIA 2018

15 TOP BUSINESS GRANT OPPORTUNITIES AND BUSINESS FUNDING LOANS FOR SMALL BUSINESSES IN NIGERIA 2018

www.dayoadetiloye.com
www.tonyelumelufoundation.org

Tony Elumelu Foundation:

The Tony Elumelu Foundation Entrepreneurship Programme is a programme based on the desire to empower a generation of successful for-profit entrepreneurs who drive Africa’s economic and social transformation. It seeks to “institutionalise luck” and create an environment where entrepreneurship can flourish in a sustained manner. The programme selects 1000 entrepreneurs across Africa from over 50,000 applicants.

CLICK TO DOWNLOAD: FREE E-book to Write the 2018 Tony Elumelu Foundation 00 Grant is Here

Launched in 2015, The Tony Elumelu Foundation Entrepreneurship Programme is the largest African philanthropic initiative devoted to entrepreneurship and represents our 10-year, 0 million commitment, to identify and empower 10,000 African entrepreneurs, create a million jobs, and add billion in revenues to Africa’s economy.

YouWin! Connect:

YouWin Connect provides a forum for young entrepreneurs to nurture their ideas and network with industry experts. They educate young Nigerian entrepreneurs so as to spur business growth and enhance job creation thereby, promoting a viable career option for youths. For you to apply, you must be between 18-40 years, a Nigerian, your business located in Nigeria, must have graduated from a higher institution and must not be a civil servant.

Click the link below to read the rest and apply.

https://dayoadetiloye.com/12-top-business-grant-opportunities-and-business-funding-loans-for-small-businesses-in-nigeria-2018/

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