June 20, 2015 by Walter Roberts ★ Featured

The Top 5 Tips for Coming Up with a Winning Marketing Strategy

If you have struggled to keep your sales numbers up, then you may need to take a deep look at your marketing strategy. To help make sure that your business is able to succeed, your business has to have a solid marketing approach and sale strategy.

Below, you will find a number of tips for improving your overall marketing strategy to help increase your chances of running a successful business.

5 – Understand Your Customers

business_growthThe first tip is one of the most important. You must understand who your target demographic is. Who are you attempting to sell your products or services to? One way of doing this is to create a detailed buyer persona of several key demographics that you want to reach. Consider their typical age, their yearly income, their interests, and how they are likely to respond to different forms of advertising. There are many resources online that will help you uncover more details about the customers you want to focus on.

4 – Delegate Marketing Tasks

Within your marketing department, delegate various tasks to specific members of your team. For example, if you use social media to keep your customers informed, allow one person to handle the daily social media posting and interactions with customer comments. This helps keep a unified tone throughout the methods you use to market your products or services.

3 – Create a Targeted Email List

BIUse a monthly or even bi-weekly email newsletter to keep your customers informed. You will use a targeted email list to reach customers that have purchased specific products or services. The best method of building your email list is to allow customers to signup from your website, possibly after they have made a purchase. Paying an online company for an existing list of potential customers has been shown to be detrimental to marketing strategies, as these email addresses are unsolicited and did not ask to be part of mailing list. There are a number of useful online programs for managing and tracking the results of a mailing list.

2 – Use Multiple Delivery Methods

empower-your-businessNever put all your eggs in one basket. Use multiple methods to market your products or services. You should employ the use of a website, social media, press releases, and other forms of online marketing. If you have the budget for it, you should also include radio, television, and print advertising. While more people are using the internet than ever before, the older forms of marketing are still relevant and effective. Employ an array of marketing strategies and carefully monitor the return on investment of each.

1 – Content is King

All of your marketing efforts should revolve around the fact that content is king. Your goal in advertising and marketing should be to inform your customers about the benefits of your services or products without pushing your product on them.

BusinessHomepageGive them honest, helpful advice about how to use your products or why they will benefit from your services. Customers are more likely to share helpful information and content with their friends, family, and co-workers than they are to share direct sales pitches. This can help with word-of-mouth advertising.

By combining these tips, you could gain new perspective about your current marketing strategies. Start from the top and consider all of your current efforts to determine what you could do differently to reach more people and gain the trust of your customers. We hope you found this information useful. If you have a question, please leave us a message and we will get back to you.

Written by James @ Fish4Loans.com.auSmall Business Loans Australia



October 24, 2016 by Walter Roberts

Short Term Business Loans Explained

Get Access to Funding Here: http://www.financeinquire.com/

Take the Business Fundability Test Here: http://www.bngloans.com

Visit the link above to take a short test to determine your business’ fundability. Come see the unique advantage we give you, and gain invaluable insight into what your business financial foundation looks like from a lenders perspective.

The approach we take is that we actually care about your business’ success and our job is to find you the best funding available, based on your specific need and financial circumstances. We will work hard with you to increase your overall fundability and assist you with getting access to those great loan and line of credit terms that you usually only hear about.

Transcript of Video Key Topics:

Short term business loans are:

1) Designed to be paid off in a year or less, saving money on interest over long-term

2) Excellent option for investments that will realize a profitable return quickly

3) Typically used to cover cash flow shortages due to gap between invoicing and payment

4) Common loan type for emergency equipment repair and temporary increases in production

Short term business funding will generally come with lower interest rates than long term loans.

These short term business financing loans will have less fees associated with them as long as the loan does not default.

Time from approval to funding for getting a short term loan for a small business is generally a fast turnaround, which gives the business owner money quickly.

Be sure to avoid “merchant cash advance” or “business cash advance” type lenders as there are usually high interest rates and hidden fees associated to them, and they tend to market terms like fast business financing for short term loans, hoping you will make a hasty decision and ignore the fine print.

Also, request full disclosure regarding fees associated to the loan, as well as what penalties are associated if the loan were to become past due, or default.

Be sure to consider the time to profit on the loan when determining whether a short term business loan is right for you.

You could face hefty fees if the loan repayment becomes past due, which can lead to loan default, and interruption of cash flow.

Consider longer term loan if time to profit window is too tight.

Finding the right loan for your business, with the best terms, that is tailored to you specific financial circumstance all starts with the business fundability test.

Please be sure to visit us at our website to take your business fundability test today. We know you will be glad you did.

Learn more about how to determine if a short term business loan is right for your business by visiting BNGLoans.com through the following URL:


More Ways To Contact Us:

BNGLoans Youtube Channel


BNGLoans Google + Page


David Locher’s Google + Page
















October 23, 2016 by Walter Roberts

Structured settlement loans small business

Structured settlement loans small business

There are many different loans for people with bad credit, so always do plenty of research before applying to make sure you have found the best loan to suit your …
An unsecured loan is one that is obtained without the use of property as collateral for the loan, and it is also called a signature loan or a personal loan.Today’s personal loan rates – compare and apply for personal loans. It’s fast and easy to compare loan rates from reputable banks and lenders

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